Passionate Product Marketing Strategist with a Master’s in Information Design & Strategy from Northwestern University and Certified by the Product Marketing Alliance

I began my career in client-facing roles within the software industry, where I developed a deep understanding of customer needs while managing escalations, leading teams, training end-users, and building strong cross-functional relationships. These early experiences laid the foundation for my customer-first mindset and sharpened my ability to communicate complex concepts with clarity and empathy.

As my career evolved, I discovered a passion for creating meaningful experiences through a marketing lens. That spark began with crafting content for vacation rentals and quickly expanded into a broader focus on marketing automation, UX, and strategic storytelling. I pursued multiple HubSpot certifications and freelance opportunities, which deepened my interest and ultimately led me to earn an MS in Information Design & Strategy (Content Strategy focus) from Northwestern University in 2021. I continued building momentum, becoming Product Marketing Certified by the Product Marketing Alliance in 2025.

Today, I bring a unique blend of customer experience, content strategy, and go-to-market expertise to my role as a Senior Product Marketing Manager at Carrot. As the first PMM dedicated to our customer audience, I’ve shaped and evolved the role from the ground up—developing scalable processes, collaborating deeply across Product, Customer Success, Implementation, and Clinical teams, and leading high-impact launches in the hormonal health space. I’m equally comfortable rolling up my sleeves to write messaging frameworks as I am driving cross-functional GTM strategy or refining customer communications based on feedback and performance.

With a strong foundation and a passion for continuous learning, I’m excited to take on new challenges where I can lead with curiosity, collaborate deeply, and drive results that matter.

Outside of work, you’ll find me traveling with my family, hiking in the mountains, reading anything I can get my hands on, or flexing my creative muscles by designing elaborate cakes and Halloween costumes and doing my own gel manicures.